AdRoll
AI-powered Advertising Platform for Brands and Agencies.
Overview
AdRoll is a marketing and advertising platform that helps brands, particularly in e-commerce, to launch, manage, and analyze display ads, social media ads, and email campaigns. It specializes in retargeting to engage existing customers and attract new ones.
✨ Key Features
- Cross-channel retargeting (web, social, email)
- Audience segmentation
- Dynamic product ads
- Brand awareness campaigns
- Connected TV (CTV) advertising
- Advanced attribution and measurement
🎯 Key Differentiators
- All-in-one platform for ads, email, and ABM.
- Strong focus and deep integrations with e-commerce platforms.
- User-friendly interface for SMBs.
Unique Value: An easy-to-use, all-in-one platform for e-commerce brands to run coordinated display, social, and email campaigns.
🎯 Use Cases (4)
✅ Best For
- Increasing conversion rates for online stores through personalized retargeting ads.
- Driving repeat purchases with coordinated email and ad campaigns.
- Finding new customers using lookalike audience targeting.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Businesses without significant website traffic.
- Lead generation for services with long sales cycles.
🏆 Alternatives
Simpler to use than enterprise-level tools like Criteo, with a broader feature set (including email) than many point solutions.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Varies tier)
🔒 Compliance & Security
💰 Pricing
✓ 30-day free trial
Free tier: Limited to certain features, pay for media spend.
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