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Amadeus Hospitality (Demand360)

Make better, more strategic decisions with the industry's most trusted hospitality data.

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Overview

Amadeus Hospitality's Business Intelligence suite, centered around its flagship product Demand360, provides hoteliers with access to on-the-books, forward-looking reservation data. This allows properties to understand future market demand, benchmark performance against their competitive set, and make strategic decisions about pricing and marketing. Unlike tools that rely on historical or scraped data, Demand360 offers a unique view of actual, committed reservations from GDS, OTAs, and other sources.

✨ Key Features

  • Forward-looking demand data (Demand360)
  • Competitive set benchmarking (rate and occupancy)
  • GDS booking visibility (Agency360)
  • Historical vs. future performance analysis
  • Market-level supply, demand, and revenue insights
  • Data integration with other Amadeus solutions

🎯 Key Differentiators

  • Unique access to forward-looking, on-the-books reservation data.
  • Data is aggregated directly from thousands of hotel systems, not scraped.
  • Integration with the broader Amadeus ecosystem of travel technology.

Unique Value: Provides an unparalleled, proactive view of future market demand by using actual on-the-books data, allowing hotels to strategize ahead of the competition.

🎯 Use Cases (5)

Revenue management and strategy Sales and marketing planning Competitive analysis Group sales strategy Budgeting and forecasting

✅ Best For

  • Adjusting pricing strategy based on real, forward-looking demand data.
  • Identifying periods of high or low demand in the market before they occur.
  • Benchmarking on-the-books performance against a defined competitive set.

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Hotels needing a full Revenue Management System (RMS) for automated pricing
  • Companies looking for deep financial or operational analytics

🏆 Alternatives

Lighthouse (OTA Insight) STR Duetto IDeaS

Unlike STR which focuses on historical, aggregated data, or rate shoppers which show public rates, Demand360 provides insight into actual, future committed occupancy.

💻 Platforms

Web

🔌 Integrations

Major PMS systems Amadeus Central Reservation System (ACRS) Other Amadeus Hospitality solutions

🛟 Support Options

  • ✓ Email Support
  • ✓ Phone Support
  • ✓ Dedicated Support (Custom tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ ISO 27001 ✓ SSO ✓ SOC 2 ✓ ISO 27001

💰 Pricing

Contact for pricing

Free tier: N/A

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