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📁 Product-Led Growth
📋 Activation Tracking
🔧 Appcues

Appcues

The Product-Led Growth Platform.

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Overview

Appcues is a no-code platform for building in-app user experiences like tours, tooltips, modals, and surveys. While its primary focus is on user engagement and onboarding, it plays a key role in activation. By guiding users to 'aha!' moments and key features, Appcues helps create product-qualified users. It allows targeting of experiences based on user properties and events, which can be defined as PQL criteria.

✨ Key Features

  • User Onboarding Flows
  • In-app Messaging (Modals, Tooltips, Banners)
  • NPS & In-app Surveys
  • Feature Adoption Guides
  • No-code Builder
  • User Segmentation & Targeting

🎯 Key Differentiators

  • Best-in-class, no-code UI/UX for building in-app flows.
  • Strong focus on design and creating beautiful user experiences.
  • Ease of use for non-technical teams.

Unique Value: Empowers product and marketing teams to easily create beautiful in-app experiences that drive user activation, adoption, and retention.

🎯 Use Cases (5)

Improving new user activation Onboarding users to new features Collecting contextual user feedback Reducing churn through proactive engagement Guiding users towards PQL-qualifying actions

✅ Best For

  • Increasing free-to-paid conversion rates with targeted upgrade prompts
  • Improving user retention with better onboarding experiences

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Deep quantitative product analytics (it's an engagement tool first)
  • Companies needing a sales-first PQL management dashboard

🏆 Alternatives

Pendo WalkMe Intercom

More focused on the quality and ease of creating in-app guidance compared to platforms like Pendo, which have a broader focus on analytics.

💻 Platforms

Web iOS Android

🔌 Integrations

Salesforce HubSpot Segment Amplitude Mixpanel Zapier

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Dedicated Support (Enterprise tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ SSO ✓ SOC 2 Type II

💰 Pricing

$249.00/mo

✓ 14-day free trial

Free tier: N/A

Visit Appcues Website →

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