Audiense

Helping you to identify, understand and connect with your audience.

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Overview

Audiense is an audience intelligence platform that helps businesses to identify, understand, and engage with their target audiences. It provides tools for audience segmentation, personality insights, and social listening, enabling more effective marketing and communication strategies.

✨ Key Features

  • Audience Segmentation
  • Personality Insights (powered by IBM Watson)
  • Social Listening
  • Influencer Identification
  • Twitter Marketing
  • Chatbot Builder

🎯 Key Differentiators

  • Deep audience segmentation and personality insights
  • Strong focus on Twitter data and marketing
  • Integration with IBM Watson for personality analysis

Unique Value: Enables a highly nuanced understanding of target audiences, allowing for more personalized and effective marketing campaigns.

🎯 Use Cases (5)

Identifying and understanding the audience for a niche film genre. Creating targeted marketing campaigns for a new video game. Finding the most relevant influencers to promote a TV series. Analyzing the personality traits of a broadcast network's viewers. Building a chatbot to engage with fans of a media franchise.

✅ Best For

  • Used by marketers and researchers to gain deep insights into their target audiences.

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Businesses looking for a simple, all-in-one social media management tool.

🏆 Alternatives

Brandwatch SparkToro Pulsar

Provides more in-depth personality and psychographic insights than many other social listening tools.

💻 Platforms

Web API

🔌 Integrations

Twitter Ads Salesforce Zapier API

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Dedicated Support (Enterprise tier)

🔒 Compliance & Security

✓ GDPR ✓ SSO

💰 Pricing

$79.00/mo
Free Tier Available

✓ 14-day free trial

Free tier: Limited features, 1 report

Visit Audiense Website →