BetterAgency

The first sales-driven AMS.

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Overview

BetterAgency is designed as an all-in-one platform for insurance agents, integrating an Agency Management System (AMS) with a powerful Customer Relationship Management (CRM) and marketing automation. It aims to automate the entire insurance customer lifecycle, from prospecting and sales to client retention. The platform includes features like revenue and commission calculators, automated marketing campaigns, and client document storage.

✨ Key Features

  • Sales-driven AMS & CRM
  • Marketing Automation (100+ built-in campaigns)
  • Revenue & Commission Calculators
  • Client Document Storage
  • Task Management
  • Fast Proposals

🎯 Key Differentiators

  • Deep integration of sales/marketing automation with the AMS.
  • Pre-built campaign library for common insurance scenarios (e.g., renewals, cross-selling).
  • Modern, user-friendly interface.

Unique Value: Uniquely combines a full-featured AMS with a powerful, easy-to-use marketing and sales automation platform, providing agencies with the tools to not just manage, but actively grow their business.

🎯 Use Cases (4)

Automating marketing and sales follow-up for new leads. Managing the entire customer lifecycle in one system. Calculating and tracking agency revenue and commissions. Improving client retention through automated campaigns.

✅ Best For

  • Independent insurance agencies focused on sales and growth who want to automate their marketing and follow-up processes.

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Agencies that only need a simple commission tracking tool without the advanced CRM and marketing automation features.

🏆 Alternatives

AgencyZoom (Vertafore) AgencyBloc EZLynx

Offers more robust and seamlessly integrated marketing automation tools than traditional AMS platforms, and more insurance-specific features than a generic CRM like Salesforce.

💻 Platforms

Web

🔌 Integrations

Zapier Various VOIP providers Email providers

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Phone Support

💰 Pricing

Contact for pricing
Visit BetterAgency Website →