Braze
The Customer Engagement Platform.
Overview
Braze is an enterprise-grade customer engagement platform that enables brands to process and act on customer data in real-time. It allows for the creation of sophisticated, personalized marketing campaigns across channels like push notifications, email, SMS, and in-app messages.
✨ Key Features
- Cross-Channel Messaging (Email, SMS, Push, In-App)
- Braze Canvas (Visual Journey Builder)
- Advanced Segmentation & Personalization
- A/B/n Testing and Optimization
- Real-time Data Ingestion
- Predictive AI Suite
- In-depth Analytics
🎯 Key Differentiators
- Enterprise-grade scalability and security
- Powerful and flexible visual journey builder (Canvas)
- Real-time data processing for immediate personalization
Unique Value: Empowers enterprise brands to create highly relevant, real-time customer experiences at scale across any channel.
🎯 Use Cases (5)
✅ Best For
- Orchestrating complex, multi-step customer journeys
- Delivering real-time, personalized messages based on user actions
- Increasing mobile app user retention for large brands
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small businesses with simple messaging needs and limited budgets
🏆 Alternatives
Offers more power, scalability, and real-time capabilities than many SMB-focused platforms, but comes with a higher price tag and complexity.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
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