Comscore
A trusted currency for planning, transacting, and evaluating media across platforms.
Overview
Comscore is a cross-platform measurement company that measures audiences, brands, and consumer behavior everywhere. It provides data and analytics to media companies, agencies, and advertisers to help them make informed decisions about their content and advertising strategies. Comscore's data is used as a currency for media planning, buying, and evaluation.
✨ Key Features
- Cross-platform audience measurement
- Digital and television ratings
- Advertising effectiveness measurement
- Movie box office measurement
- Custom research and analytics
- Audience segmentation and targeting
🎯 Key Differentiators
- Massive dataset combining panel, census, and partner data
- Comprehensive cross-platform measurement capabilities
- Focus on providing a trusted and independent measurement currency
Unique Value: Provides a trusted and comprehensive view of audiences and advertising across all platforms, enabling a more efficient and effective media marketplace.
🎯 Use Cases (5)
✅ Best For
- Providing television ratings for local and national broadcasters
- Measuring the digital audience of major publishers and media companies
- Evaluating the effectiveness of advertising campaigns for leading brands
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Real-time social media listening
- In-game player analytics
🏆 Alternatives
Offers a strong alternative to Nielsen for cross-platform measurement, with a particular strength in digital audience measurement.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
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