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Flashtalking by Mediaocean

The leading independent primary ad server for creative personalization and intelligence.

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Overview

Flashtalking is an independent ad tech platform that provides ad serving, creative personalization (DCO), and measurement services. It allows advertisers to deliver tailored ad experiences across display, video, social, and CTV. A key part of the Mediaocean ecosystem, Flashtalking is known for its robust, cookieless identity solutions and in-depth analytics, helping brands understand campaign performance across the converged media landscape.

✨ Key Features

  • Cross-Channel Ad Serving
  • Dynamic Creative Optimization (DCO)
  • Creative Ad Builder
  • Identity Management & Cookieless Targeting
  • Campaign Analytics & Verification
  • CTV & Video Ad Serving

🎯 Key Differentiators

  • Independence from major media platforms (not Google or Amazon)
  • Advanced cookieless identity resolution capabilities
  • Strong focus on CTV and video advertising
  • Integration with the broader Mediaocean platform for omnichannel advertising

Unique Value: Deliver, personalize, and measure creative across every screen, with an independent and integrated platform built for the future of advertising.

🎯 Use Cases (5)

Serving and personalizing ads across the open web and walled gardens Running sophisticated DCO campaigns based on audience, context, or location Measuring campaign reach and frequency in a cookieless environment Delivering interactive and personalized CTV ad experiences Centralizing ad serving and creative management for global brands

✅ Best For

  • Large, global brands and their agencies requiring an independent ad server.
  • Advertisers focused on programmatic advertising and data-driven creative.

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Small businesses that do not require third-party ad serving
  • Teams looking for a simple, self-serve creative design tool

🏆 Alternatives

Google Campaign Manager 360 Sizmek Ad Suite (Amazon) Adform Celtra

Provides a key independent alternative to the walled garden ad servers, with superior personalization and identity features for the modern, cookieless internet.

💻 Platforms

Web API

🔌 Integrations

Major DSPs (The Trade Desk, Google DV360) Social Platforms (Meta, TikTok) Measurement Partners (Nielsen, Comscore) Mediaocean Suite

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Phone Support
  • ✓ Dedicated Support (Enterprise tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ ISO 27001 ✓ SSO ✓ SOC 2 Type II ✓ ISO 27001

💰 Pricing

Contact for pricing
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