Google Display & Video 360
End-to-end campaign management.
Overview
Display & Video 360 (DV360) is Google's enterprise-level demand-side platform (DSP) that enables advertisers to plan, buy, measure, and optimize digital advertising campaigns across display, video, audio, and Connected TV from a single, unified platform.
✨ Key Features
- Unified campaign management across channels
- Access to Google's audience data and insights
- Programmatic buying and real-time bidding
- Advanced targeting and optimization capabilities
- Integration with Google Marketing Platform
- Creative development and management tools
🎯 Key Differentiators
- Deep integration with the Google ecosystem (YouTube, Google Ads, Analytics)
- Access to Google's proprietary audience data
- Advanced machine learning for bidding and optimization
Unique Value: Provides a single, integrated platform to manage enterprise-level advertising campaigns with unparalleled access to Google's inventory (especially YouTube) and audience data.
🎯 Use Cases (5)
✅ Best For
- Executing programmatic buys for video ads on YouTube and other connected TV inventory.
- Leveraging Google's in-market and affinity audiences for precise targeting.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small advertisers without the need for enterprise-level features
- Companies looking for a simple, non-programmatic ad buying tool
🏆 Alternatives
Offers a more deeply integrated experience with other Google Marketing Platform products and exclusive access to YouTube's full range of ad inventory compared to third-party DSPs.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
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