Pandora for Business
Connect with your audience through the power of sound.
Overview
Pandora for Business provides a range of advertising solutions for brands to connect with Pandora's large and diverse listener base. Advertisers can run audio, video, and display ads, and leverage Pandora's rich data to target specific audiences based on demographics, location, interests, and listening habits.
✨ Key Features
- Audio, video, and display ad formats
- Targeting based on age, gender, location, and Pandora's proprietary listener data
- Self-serve and managed service options
- Ad creation tools and services
- Campaign analytics and reporting
- Sponsored listening and branded stations
🎯 Key Differentiators
- Long-standing presence and large user base in the US
- Proprietary Music Genome Project data for targeting
- Combination of audio, video, and display ad formats
Unique Value: Connect with a massive and loyal listener base through a variety of ad formats, powered by unique music and listener data.
🎯 Use Cases (4)
✅ Best For
- Retail and CPG brands running targeted campaigns to drive in-store and online sales
- Entertainment and media companies promoting new releases to relevant audiences
💡 Check With Vendor
Verify these considerations match your specific requirements:
- B2B advertising with a highly niche professional audience
- Advertisers seeking to run campaigns across multiple audio platforms simultaneously
🏆 Alternatives
Offers a different user demographic and listening experience compared to Spotify, with a strong focus on personalized radio-style streaming.
💻 Platforms
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Managed service tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
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