Pardot (Salesforce Marketing Cloud Account Engagement)
Marketing automation for sales success.
Overview
Pardot, now known as Salesforce Marketing Cloud Account Engagement, is a B2B marketing automation platform that helps marketers and sales teams work together to find and nurture leads, close more deals, and maximize ROI. It provides tools for email marketing, lead management, and reporting, all built on the Salesforce platform.
✨ Key Features
- Email Marketing
- Lead Nurturing and Scoring
- Sales and Marketing Alignment
- ROI Reporting
- Forms and Landing Pages
- Personalization
🎯 Key Differentiators
- Native integration with Salesforce CRM.
- Strong focus on B2B marketing and sales alignment.
- Powerful tools for lead management and ROI reporting.
Unique Value: A B2B marketing automation platform that helps marketers and sales teams work together to drive revenue.
🎯 Use Cases (5)
✅ Best For
- Automating lead nurturing campaigns to move prospects through the sales funnel.
- Scoring leads to identify those who are most likely to buy.
- Providing sales with insights into lead activity and engagement.
- Tracking the impact of marketing campaigns on sales revenue.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- B2C companies.
- Businesses that do not use Salesforce CRM.
🏆 Alternatives
Offers unparalleled integration with Salesforce CRM, making it the ideal choice for businesses that use Salesforce as their system of record.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Available with Premier Success Plans tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
🔄 Similar Tools in Campaign Management
HubSpot Marketing Hub
An all-in-one marketing automation platform that helps businesses grow....
ActiveCampaign
An intelligent marketing automation and CRM platform for small and mid-sized businesses....
Salesforce Marketing Cloud
A comprehensive digital marketing platform for B2C and B2B marketers....
Mailchimp
An all-in-one marketing platform for small businesses....
Zoho Marketing Automation
A marketing automation platform that helps you manage your marketing activities across multiple chan...
Klaviyo
A marketing automation platform that helps businesses acquire, retain, and grow their customers....