Salesforce Data Cloud
Unlock the Power of Your Customer Data
Overview
Salesforce Data Cloud (formerly Salesforce CDP) is a customer data platform that allows companies to unify all their customer data, build a single source of truth, and activate that data across the entire Salesforce ecosystem and beyond. It's designed to power personalized engagement at scale.
✨ Key Features
- Data Ingestion and Unification
- Identity Resolution
- Audience Segmentation
- Real-time Data Activation
- Einstein AI-powered Insights
🎯 Key Differentiators
- Deep integration with the Salesforce ecosystem
- Powered by Einstein AI for intelligent insights
- Real-time data capabilities
Unique Value: Salesforce Data Cloud unlocks the full power of the Salesforce ecosystem by providing a single source of truth for all customer data.
🎯 Use Cases (4)
✅ Best For
- Creating a unified customer profile across all Salesforce clouds
- Powering personalized email and mobile marketing campaigns
- Providing sales and service agents with a complete view of the customer
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies not invested in the Salesforce ecosystem
🏆 Alternatives
Its seamless integration with Salesforce products provides a significant advantage for existing Salesforce customers.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Varies by plan tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
🔄 Similar Tools in Customer Data Platforms
Segment
A leading CDP that helps businesses collect, clean, and control their customer data....
Bloomreach
A platform that unifies real-time customer and product data to deliver personalized e-commerce exper...
Tealium
A CDP that helps organizations collect, unify, and activate customer data in real-time....
mParticle
A CDP that helps businesses unify customer data and orchestrate personalized experiences across all ...
Lytics
A customer data platform that helps marketers build a unified customer view and deliver personalized...
ActionIQ
A composable customer data platform that helps enterprise brands unify and activate customer data....