SHR Group (Allora CRS)
Powering intelligent hospitality.
Overview
SHR Group's Allora CRS (formerly Windsurfer) is a central reservation system that leverages AI to personalize the guest booking experience. It's part of a broader platform that includes an intelligent booking engine, revenue management tools (RMS), and CRM capabilities. The focus is on driving more direct bookings and increasing profitability for hotels.
✨ Key Features
- AI-powered personalization
- Integrated CRS and Booking Engine
- Revenue Management System (RMS) integration
- CRM and guest loyalty features
- Connectivity to GDS and OTAs
- Multi-property management
🎯 Key Differentiators
- AI-driven personalization in the booking process
- Tightly integrated platform of CRS, RMS, and CRM
- Strong focus on maximizing direct channel revenue
Unique Value: Uses AI to create a truly personalized and dynamic booking experience, increasing conversion rates and ancillary revenue for direct bookings.
🎯 Use Cases (3)
✅ Best For
- Increasing direct booking conversion rates
- Personalizing the online booking experience for guests
- Implementing dynamic pricing strategies
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Properties that do not prioritize direct booking channels
🏆 Alternatives
Offers a more advanced, AI-driven approach to direct booking optimization compared to traditional CRS and booking engine providers.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Varies tier)
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
📊 Market Info
Customers: N/A
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