SpyFu
Download Your Competitors' Most Profitable Keywords and Ads.
Overview
SpyFu is a competitive intelligence tool for SEO and PPC that allows users to see the keywords that their competitors are buying on Google Ads, as well as the keywords they are ranking for in organic search. It also has a robust backlink analysis feature that helps users find the backlinks that are helping their competitors rank, providing valuable insights for link building.
✨ Key Features
- Competitor keyword research (SEO & PPC)
- Backlink analysis
- Rank tracking
- Ad history
- Keyword grouping
- Custom reports
🎯 Key Differentiators
- Extensive historical data on competitor keywords and ads (15+ years)
- Strong focus on competitive intelligence for both SEO and PPC
- Affordable pricing
Unique Value: Provides deep and historical insights into competitors' search marketing playbooks, allowing you to learn from their successes and failures.
🎯 Use Cases (5)
✅ Best For
- Identifying the most profitable keywords in a niche
- Finding websites that link to multiple competitors
- Tracking the ad spend and ad copy of competitors over time
💡 Check With Vendor
Verify these considerations match your specific requirements:
- In-depth technical site audits
- Content creation and optimization
🏆 Alternatives
While all-in-one tools have competitor analysis features, SpyFu is hyper-focused on this area and often provides more granular historical data.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Team tier)
🔒 Compliance & Security
💰 Pricing
Free tier: Limited data and search results.
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