Zapr Media Labs
Bridging the gap between the offline and online worlds.
Overview
Zapr Media Labs has built a proprietary platform that analyzes media consumption across television and mobile. The company provides insights into audience behavior, ad effectiveness, and cross-platform media consumption.
✨ Key Features
- TV Viewership Measurement
- Cross-device Audience Targeting
- Ad Campaign Analytics
- Content Consumption Insights
- Audience Segmentation
🎯 Key Differentiators
- Proprietary audio content recognition (ACR) technology
- Large, proprietary dataset of media consumption
- Ability to connect TV viewership with digital behavior
Unique Value: Provides a unique, real-time view of media consumption across TV and mobile, enabling advertisers and broadcasters to make more effective, data-driven decisions.
🎯 Use Cases (4)
✅ Best For
- Used by major brands and broadcasters in India to measure and optimize their media campaigns.
- Helps advertisers bridge the gap between their TV and digital advertising efforts.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- In-depth social media listening and sentiment analysis
- Real-time game performance analytics
🏆 Alternatives
Offers a more granular and real-time view of TV viewership compared to traditional panel-based measurement, and the ability to connect this data with digital behavior.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Custom tier)
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
🔄 Similar Tools in Content Performance
Parrot Analytics
Measures global audience demand for television content across all platforms....
Conviva
Provides real-time analytics and intelligence for streaming video....
Tubular Labs
Provides social video intelligence and measurement for brands, media companies, and agencies....
ListenFirst
Provides social media analytics and intelligence for major brands....
GameAnalytics
A free and flexible analytics platform for game developers....
Sprout Social
An all-in-one social media management platform for businesses....