Pinterest Ads
Where people go to get inspired and take action.
Overview
Pinterest Ads allows businesses to reach people while they are actively looking for inspiration and planning future purchases. Ads appear as 'Promoted Pins' in users' feeds, blending in with organic content and making the platform effective for driving consideration and sales, especially in visual-heavy categories.
✨ Key Features
- Promoted Pins (Image, Video, Carousel)
- Shopping Ads
- Collections Ads
- Idea Ads
- Keyword and Interest Targeting
- Audience Targeting (including retargeting)
- Pinterest Tag for conversion tracking
🎯 Key Differentiators
- Unique user mindset of discovery and planning, leading to high commercial intent.
- Longer lifespan of content (Pins) compared to other social platforms.
- Strong platform for visual search and product discovery.
Unique Value: Reach people early in their decision-making process when they are actively looking for inspiration and are open to discovering new brands and products.
🎯 Use Cases (4)
✅ Best For
- Successful advertising for brands in retail, home decor, food, fashion, and DIY categories.
- Driving qualified traffic to e-commerce sites.
- Reaching users early in their purchasing journey.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Most B2B services.
- Brands without high-quality visual assets.
- Campaigns focused on immediate, real-time events.
🏆 Alternatives
Connects with users who have a higher commercial intent compared to users passively scrolling on other social feeds.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Dedicated Support (Available for managed partners tier)
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
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