Anova Consulting Group
It takes strategic intelligence to win and keep business.
Overview
Anova Consulting Group is a specialized market research firm with a core focus on providing win-loss analysis and customer satisfaction research for sophisticated B2B markets. They employ a consultant-led approach, conducting in-depth interviews with decision-makers to uncover actionable insights about sales execution, product positioning, and competitive landscape. The findings are delivered through strategic reports and their 'myView' client technology dashboard, which allows clients to access and analyze the feedback. Anova's programs are designed to provide an objective, outside-in perspective to help sales, marketing, and product leaders make data-driven decisions.
✨ Key Features
- Win-Loss Analysis Programs
- Customer Experience and Churn Analysis
- In-depth B2B Buyer Interviews
- myView Client Dashboard
- Strategic Consulting and Reporting
- Sales Enablement Workshops
- Global Research Capabilities
🎯 Key Differentiators
- Deep expertise in complex B2B markets like financial services and technology
- Senior, consultant-led interview and analysis process
- Focus on providing strategic recommendations and action plans
Unique Value: Delivers actionable, strategic intelligence from B2B buyers through a rigorous, consultant-led research process to help clients win and retain more business.
🎯 Use Cases (5)
✅ Best For
- Identifying gaps in sales messaging and execution
- Gaining clarity on competitive strengths and weaknesses
- Assessing client satisfaction to prevent churn
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies looking for a low-cost, fully automated software solution
- High-volume, transactional B2C sales environments
🏆 Alternatives
Emphasizes deep consulting and strategic partnership over a pure software-as-a-service model, providing tailored analysis and recommendations.
💻 Platforms
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All clients receive dedicated program director tier)
🔒 Compliance & Security
💰 Pricing
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