IcebergIQ
Unbiased B2B Buyer Intelligence.
Overview
IcebergIQ is a specialized market research firm focused on delivering buyer intelligence through in-depth interviews. They provide a managed service for conducting win, loss, and churn interviews on behalf of B2B software companies. Their process involves working with clients to define objectives, recruiting and scheduling interviews with buyers, conducting the interviews with experienced researchers, and delivering analyzed insights. They focus on uncovering the deep, often unstated reasons behind purchase decisions and customer churn, providing a level of qualitative insight that automated tools cannot capture.
✨ Key Features
- Win-Loss Interview Services
- Churn Interview Services
- Expert-led Buyer Interviews
- Qualitative Data Analysis
- Strategic Insight Reporting
- Program Management
🎯 Key Differentiators
- Focus purely on high-quality, third-party interviews
- Deep expertise in the B2B software industry
- Service-led model ensures unbiased and in-depth feedback
Unique Value: Provides profound, unbiased buyer intelligence by having expert, third-party researchers conduct in-depth interviews that uncover the real story behind wins, losses, and churn.
🎯 Use Cases (4)
✅ Best For
- Gaining unbiased feedback on sales execution
- Understanding the competitive landscape from the buyer's perspective
- Identifying root causes of customer churn
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies looking for a self-service software platform
- Organizations needing large-scale quantitative data analysis
🏆 Alternatives
Differentiates from software platforms by offering a fully managed, human-led service that specializes in the art of the interview to extract deep qualitative insights.
💻 Platforms
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All clients have dedicated project leads tier)
🔒 Compliance & Security
💰 Pricing
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